If it is possible, try to direct a light from behind your camera onto your face. A soft light can help smooth out facial lines. Experiment with what you have in your home. I know most of us are working from home and don’t have the luxury of a professional studio but be aware of your surroundings and what’s behind you. Backlighting from windows or a chandelier can be distracting and take away from the details your face and in some cases even look comical. The whole point of doing a zoom or remote interview is so the other party can observe your facial expressions, judging whether you are professional and trustworthy while you speak, so don’t obliterate your face with bad lighting. In order to maximize your impact and make sure people hear your valuable observations, they must be listening to you, but they can’t listen to what you are saying if you are throwing roadblocks at them in the way of a bad set. Let’s address some of the worst offenders: It may sound silly but it’s true. There are already so many distractions out there. We are being bombarded with information from our smartphones, computers, tablets, television sets and everything else out there. What’s more, many of us are working remotely from home and there’s an awful lot of distractions around the house with kids and animals, kids with animals and other family members. There’s incredible, unprecedented competition for our fractured attention spans, so you need to make it as easy as possible for your important message to register with your audience. Why does this matter? Because if you are doing an interview or participating in a meeting and have something important to share, you need to make sure your audience is listening to what you are saying and not thinking about your backdrop. Let me ask you? Have you been on a zoom call and found yourself wondering about what you are seeing behind a colleague? Or watched a remote interview on a newscast and been distracted because of bad lighting or cluttered surroundings? You are your backdrop! We’ve seen a lot of zoom calls either through our own communications with colleagues or watching subject-matter experts doing interviews on national television. And let’s be honest, there have been some questionable surroundings out there.
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